One comes across these funny as in odd, strange, unusual, pieces of news every now and then.This is the now and the here.
First of all to The Fluff bit: Voss Water
Looking good & Luxury in a bottle…
Voss is as much about its packaging as what’s inside. Its cylindrical bottle, resembling that of a perfume bottle, has become an instantly recognisable trademark. With a classic cylindrical bottle, Voss artesian water from Norway is the latest must-have for thirsty diners and revellers at the UK‘s top restaurants, bars and hotels.
“A sip of Voss is like drinking fresh air,” the company claims, and consumers across the UK are loving it. And what great times it is for bottled water these days – according to statistics, sales of bottled water on the British Isles increased by nearly 50% between 2000 and 2004. Last year it rose another 5.3% to 2,170 million litres – that is nearly £1,600 million in retail sales. Over half of adults in the UK are drinking bottled water and sales are forecasted to rise at an annual rate of 6-8% to almost 3,000 million litres by 2010. The outlook for Norwegian artesian water is promising.
(Norway The Official Site)
Voss Water has been on the market since April 2000. Here is an amusing article in English that was published in July 2005 in Aftenposten – a Norwegian newspaper. (I read it online in Norwegian.) This link is The Water Connoisseur online site. Interesting reading there.
Worldwide sales of bottled water are estimated to be between $50 and $100 billion (US) annually and increasing approximately 7 to 10 percent annually. In 2004, total sales were approximately 154 billion litres (41 billion gallons). [Gleick 2004] The United States is the largest market for bottled water, at 26 billion liters in 2004. On average, this is one 8-ounce glass per person per day. Italy has the highest average consumption per person, at two 8-ounce glasses per person per day. (Wikipedia)
The Hollywood stars like to be seen holding on to their bottles of Voss. I have not seen this water anywhere in the real life – so far that is. — Have You?
Then secondly to The Stuff – Water Resources of The World. Here is The World’s Water online site. 22 March – World Day for Water 2007 –iNFO. (UNESCO project) “22 March of each year was declared World Day for Water, to be observed starting in 1993, in conformity with the recommendations of the United Nations Conference on Environment and Development (UNCED).”
The world’s largest underground deposit of sweet water lies under Iquazu Falls which are located in the area where Brazil, Argentina and Paraguay meet. (This according to the Asia Times 22.11.2005.)
The Planet Earth*
- Surface Area of the Planet (510,066,000 sq km)
- Land Area on the Planet (148,647,000 sq km)
- 29.1%Ocean Area (335,258,000 sq km)
- Total Water Area (361,419,000 sq km)
- 70.9% Type of Water (97% salt), (3% fresh)
Planet Earth has a total surface area of close to 197 million square miles. Most of this surface is covered by water. Most of this water is salty or in the form of ice and thus is not directly usable by humans. About 97% of the total water on earth is in the oceans or salt lakes. Another 2% of the total amount is locked up in the form of ice.
It is estimated that at any given time only about 1/3 of 1% of the total water on earth can be used by humans for agriculture or human consumption. (pages.prodigy.net/jhonig..)
More than five million people die from waterborne diseases each year – 10 times the number killed in wars around the globe. Seventy per cent of the water used worldwide is used for agriculture. BBC online on article, Water scarcity: A looming crisis? Here is a Quiz: World Water crisis.Go on, have a go and see how you will do on it.
Intriguing information methinks. Another rather amusing article I read in a newspaper about a scientifically made testing about some of the bottled waters on the market versa the tap water in Helsinki. Guess which one came on top as the best? Tap water in Helsinki, believe it or not!
Certainly tis true that the water on tap here in Finland is both very tasty and very clean – so far, so good, that is.
Tis for now. Riihele xx.
* source: Oceans of The World online
The photo is by Riihele.